And then there was the USPS…

March 3, 2010

On March 2nd, Postmaster John Potter of the USPS, announced a 10-year plan to return to profitability, including increased productivity, new products, and legislative reform…blah, blah, blah The net result to consumers and businesses is higher rates and reduced service, including a five-day-per-week delivery service with the elimination of Saturday delivery.   The USPS is also [...]

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2010 Social Games

February 17, 2010

There are now more people watching the Olympics online then those that watch the games on TV.  What about the Super Bowl Coco Cola ad?   100,000,000 people saw it on TV, while 500,000,000 say it online.  Those of you still not convinced that social media is viable and here to stay, need to get up [...]

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new media…. no, I mean old fashion communication

January 23, 2010

new media…no, I mean old fashion communication

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You can’t measure social media….

January 10, 2010

Or can you?    The good news is Yes, social media is measurable and here’s how: 1)  Traffic is the most obvious way to measure a social media campaign.   Google Analytics, Omniture and other tools can be very useful in showing the number of page views and the average amount of time spent on the site [...]

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It’s sometimes nice to say goodbye~

December 23, 2009

2009 was a tough year for many and saying goodbye can be a renewal and wonderful start to new challenges.   My hope is that we hold on to the good things of the year, including renewed commitment to family and friends and letting go of all the stuff that keeps us away from the meaningful [...]

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Why facebook?

December 1, 2009

1. More than 350,000,000 active users 2. 50% of active users log-in on any given day 3. Fastest growing demographic is 35+ years old 4. Average users has 130 friends 5. 8,000,000,000 minutes are spent on fb each day 6. More than 70 translations available 7. More than 2,000,000,000 photos upload to the site each [...]

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Is social media free?

November 15, 2009

The prevailing opinion is that social media is free. Sure, there’s no cost to set up an account on Facebook, Twitter, or YouTube but is it really free? The reality is that social media is very important and possibly more important than your website. While websites have become a sort of online brochure for an [...]

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Are newspapers dead?

October 27, 2009

379 U.S. newspapers plunged on average of 10.6% from April – September 2009 which is on top of heavy declines the last years. Why the fast decay? Is digital news replacing old fashion print? Does entertainment news draw more interest? While much maybe true, in my humble opinion newspapers have added to the mass exodus. [...]

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Notice Me: Why are most marketing messages not getting the desired response?

October 16, 2009

We are hit with more than 600 marketing messages every day, so it’s not surprising that most advertisements fall on deaf ears. Here are a few ideas from the Wall Street Journal on how to get noticed: Deliver at a time when the customer has few other distractions. Timing is important and delivering your message [...]

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A conversation based in reality

October 8, 2009

Marketing in today’s environment is more complex than ever before. Postage increases every year, paper increases several times a year, and response rates are lower than ever before. Just in the last 10 years, we’ve seen direct mail cost increase by more than 50% while most response rates have declined by more than 50%, leaving [...]

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