Many of us think that the recession and recent changes in consumer behavior is temporary. Don’t get fouled, check out the following findings from our top researchers:
- 86% believe price is an important consideration in making a purchase this year
- 87% expect to cut back on “non essential groceries” in 2010
- 56% will spend less dining out his year
- 50% compare prices on most grocery trips
- 30% of grocery items are purchased at a discount
- 26% will never again spend as much as they did before the recession
- 39% read consumer-generated reviews of stores or products online
- 34% have buying decisions influenced more by online consumer reviews and ratings than advertising. ZOOMology: good reason to be in a meaningful SM effort
Information Resources Inc., December 2009, Mintel International Group, January 2010, Nielson Co., December 2009, Deloitte LLP, November 2009
