iPhones store more information than users may realize and some of it could be used against you if you’re ever charged with a crime.  Law enforcement officials have long used phone records, and more recently, emails and text messages to help solve crimes.  Now a field of forensic study is emerging that deals with iPhones specifically, targeting GPS data, brower history and other potentially incriminating information.

“Very, very few people have any idea how to actually remove data from their phones,” says Sam Brothers, a cellphone forensic researcher with the U.S. Customs and Border Protection who teaches investigators how to retrieve iPhone data.

According to Jonathan Zdziarski, Blackberry devices are harder to pull data from.   Data that iPhone store, include:

  • screen shots after mapping applications are closed
  • geo tags and identifying information with photos posted online
  • user brower history

Adam Gershowitz, a profession at the University of Houston Law Center, says the new technology brings concerns about whether investigators have the right to search someone’s iPhone.   So far, the courts have treated it as a within reach container, such as a glove box or cigarette pack.

We’ll see how the courts decide to handle.   Currently, warrantless searching of cellphone data is being challenged in the Ohio Supreme Court.

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by Janet Osterdock on July 11, 2010

in research, social media

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Feel like you’re on a treadmill?  Many of us have developed 24/7 lifestyles that are overbooked and overcommitted, feeling like we never have enough time to do the things that we really want to do or just have enough down time.

As a kid, summers meant freedom; freedom to sleep-in, play tag until 10p with the neighbors or tee-pee a boy’s house with the girls.  Summers these days are quite different.  Everything is scheduled and overbooked with many families finding their summers even busier.  Yikes, what are we doing?   Creating stepford kids?

Technology can be the beast, thrusting us into even higher levels of obligation and commitment.  Facebook, Twitter, YouTube, Tumblr, MySpace, LinkedIn, Four Square, Pandora…ok, Pandora is pretty cool…and so are the rest, if we use them to connect and do the things that we really want versus filling our lives 24/7/365 with just more stuff.

I’ve challenged myself to pull the plug on Sundays, of course, not literally.  I am however going to make it 100% a day of rest, reflection and time with the family.   Yesterday was my first day and it was wonderful, a little stressful but wonderful.   Now to mastery…I want the taste of freedom, once again.

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by Janet Osterdock on June 14, 2010

in life, social media

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According to the Survey: Mobile Marketing

May 17, 2010

Internet use via mobile skews young: 50% of respondents age 18-34 have used it, while only 15% of those 55 and older have tried it.  Among respondents who access the Web via mobile, 43% use it at least once per day.  51% say they have used mobile Web to gather information about a business, and [...]

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The Times They Are A-Changing

May 1, 2010

If you close your eyes for a minute, you’ll miss the latest changes in our marketing industry. Just last week, while working on a client website, my programmer asked me if the PINC (Printing Industry of Northern California) changed their name to the Visual Media Alliance. While looking for their logo on the web, we [...]

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Better Microblogging?

April 17, 2010

With the hopes of a repeat success of paid Internet searches, veteran tech developer, Bill Gross of Tweetup.com, launched a new start-up venture this week, called Chirp. Like paid internet searches, Gross is out to build a better search engine by filtering tweets with a combination of paid bids and expertise factors.  For a penny [...]

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Confessions of a Fashionista

March 31, 2010

For much of my early career, I had the wonderful pleasure of working in fashion, including work for a well-known New York apparel manufacturer, Jones Apparel Group.  From Ralph Lauren to Jones New York, and Evan Picone, I was given an $8,000 clothing allowance and was charged to wear only regularly priced clothes when visiting [...]

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Smart Social Networking

March 23, 2010

The following are social media tips that I read in this weeks Marketing News, written by Sima Dahl.   It’s always good to get back to the basics:
1. Think SEO
Keywords matter, especially on LinkedIn.  Your profile is not only searchable within LinkedIn but indexed by Google, too.  If you are a researcher trying to make [...]

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The customer has changed…

March 11, 2010

Many of us think that the recession and recent changes in consumer behavior is temporary. Don’t get fouled, check out the following findings from our top researchers:

86% believe price is an important consideration in making a purchase this year
87% expect to cut back on “non essential groceries” in 2010
56% will spend less [...]

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And then there was the USPS…

March 3, 2010

On March 2nd, Postmaster John Potter of the USPS, announced a 10-year plan to return to profitability, including increased productivity, new products, and legislative reform…blah, blah, blah
The net result to consumers and businesses is higher rates and reduced service, including a five-day-per-week delivery service with the elimination of Saturday delivery.   The USPS is also considering [...]

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2010 Social Games

February 17, 2010

There are now more people watching the Olympics online then those that watch the games on TV.  What about the Super Bowl Coco Cola ad?   100,000,000 people saw it on TV, while 500,000,000 say it online.  Those of you still not convinced that social media is viable and here to stay, need to get up [...]

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Notice Me: Why are most marketing messages not getting the desired response?

October 16, 2009

We are hit with more than 600 marketing messages every day, so it’s not surprising that most advertisements fall on deaf ears.
Here are a few ideas from the Wall Street Journal on how to get noticed:

Deliver at a time when the customer has few other distractions. Timing is important and delivering your message when your [...]

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Are newspapers dead?

October 27, 2009

379 U.S. newspapers plunged on average of 10.6% from April – September 2009 which is on top of heavy declines the last years. Why the fast decay? Is digital news replacing old fashion print? Does entertainment news draw more interest?
While much maybe true, in my humble opinion newspapers have added to the mass exodus. The [...]

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Is social media free?

November 15, 2009

The prevailing opinion is that social media is free. Sure, there’s no cost to set up an account on Facebook, Twitter, or YouTube but is it really free?
The reality is that social media is very important and possibly more important than your website. While websites have become a sort of online brochure for an organization, [...]

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Why facebook?

December 1, 2009

1. More than 350,000,000 active users
2. 50% of active users log-in on any given day
3. Fastest growing demographic is 35+ years old
4. Average users has 130 friends
5. 8,000,000,000 minutes are spent on fb each day
6. More than 70 translations available
7. More than 2,000,000,000 photos upload to the site each month
8. More than 2,000,000,000 pieces of [...]

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It’s sometimes nice to say goodbye~

December 23, 2009

2009 was a tough year for many and saying goodbye can be a renewal and wonderful start to new challenges.   My hope is that we hold on to the good things of the year, including renewed commitment to family and friends and letting go of all the stuff that keeps us away from the meaningful [...]

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You can’t measure social media….

January 10, 2010

Or can you?    The good news is Yes, social media is measurable and here’s how:
1)  Traffic is the most obvious way to measure a social media campaign.   Google Analytics, Omniture and other tools can be very useful in showing the number of page views and the average amount of time spent on the site and/or [...]

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new media…. no, I mean old fashion communication

January 23, 2010

new media…no, I mean old fashion communication

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