zoomology

In our busy lives it's easy to fall into a rut; to do things we typically do in the same way that we've always done them and expect the results that we once achieved. Our world is changing and the way we receive and process information has changed and it will continue to change.

Client preferences are different based on their age, lifestyle and values. Do your customers respond to direct mail or are they environmentally conscious and see paper as wasteful? Are they young and hip and see direct mail as irrelevant and email passé?

It’s become more important for us to understand our customers and to speak to them personally with the best and most appropriate communication vehicles.

At ZOOM Cross-Media we help you better define your target by eliminating waste in traditional marketing and layering on new and innovative ways of speaking to your client. The result is a more comprehensive marketing strategy yielding lower costs and higher response rates. We don't just take orders and fill them; we present varying strategies and processes so together we can determine the best and most effective outreach strategy for your organization.

Over the years we have seen customers waste thousand of dollars and in some cases, hundreds of thousand of dollars on campaigns that are simply ineffective and made us gasp. While you focus on your goals and objectives, and printers and mail houses focus on volume to fill equipment, we identify the best combination of solutions that more effectively support your overall response rates.

In short, it's about the pick n' shovel work and that's what we do best.

expertise

From concept to execution, our team has your best interest at heart so developing the most effective campaign at the lowest cost comes natural.

Crafting Relevant Messaging
It's about content, content, content. Our team helps you develop marketing messages that help break through the marketing clutter by differentiating your offer and speaking personally to each client.

Social Media
Are you interested in social media but not sure what to do? ZOOM can help you design and execute a meaningful social media outreach. From set up and positioning to writing and posting, our team can help you develop word of mouth support to network your organization.

Permission Based Behavioral Email
Our permission based consumer database has over 197,000,000 records with over 100 demographic and behavioral selections. Matching postal address and phone numbers are available. We also have permission b2b database with 40,000,000 records.

Permission Based Mobile Numbers
With the right offer and message, SMS can be a very effective outreach vehicle. Our permission based mobile database is over 17,000,000 records and we have the capability to fulfill same day, allowing you to communicate in real-time.

Print & Mail
From large to small projects, we match each project to the best possible printer. This is a key area to improve efficiency and lower cost. Every organization has their sweet spot and we work hard to match your work with the best resources. It's also not unusual for us to challenge production to an even higher level of logistical thinking because they too, fall into a rut.

Hands-On Project Management
Taking orders and filling them in the same way year after year just doesn't work anymore. New technology is critical in connecting with your target audience. Your customers want to feel special and it's our job to ensure that they do by helping you to select the right combination of technologies with the right messaging at the right time.

work

Together with our clients we're breaking a few eggs.

Auto Service Franchise
We developed marketing outreach through permission based email at a fraction of the cost of direct mail. We also developed precise targeting by site location and strengthen engagement options with online appointments, call center and online chat.

Ad Agency
We're complimenting in-house production by plugging in on an as needed basis to help reduce cost while increasing flexibility and new media expertise.

San Francisco Non Profit
Evaluated social media for improved outreached and realized significant savings in their traditional marketing.

Regional Performing Art
While budgets decline and outreach is limited, ZOOM Cross-Media has improved prospecting through behavior and micro geo-targeting.

Regional Non Profit
Redesigned newsletter targeted to donors and supporters. Updating website with social media and integration and developing email outreach.

fans

We evalute our success on what our partners have to say.

"I met Janet several years ago when I hired her firm at the time to take over mail house operations from another firm. From the first day Janet, as my account manager, provided excellent service. I knew that I could trust Janet to be completely honest and ensure that my jobs would be completed on-time and on-budget. Janet made sure that I knew all my options and always provided me with the information I needed. In subsequent positions, I've made sure to engage with Janet to ensure I'd get the same excellent service."

Director of Development and Communications
San Francisco, CA

"Janet's expertise in client development, and aggressive sales prospecting, is what makes her a top producer. I have had the pleasure to work with her on various Retail and Non-Profit organization projects, and her strong attention to detail and client satisfaction in getting the job done is outstanding!"

Print Buyer
Dallas, TX

"I have been working with Janet for six years helping to implement marketing strategies designed to build my business. She has always been very creative and her ideas have produced excellent results. Janet is very personable and listens carefully to what you want to accomplish before recommending solutions. She is the nicest, kindest person I know with a heart of a lion."

Financial Wealth Business Owner
Folsom, CA

"Janet is great to work with...very knowledgeable and responsive, with attention to detail, budget and timelines. She can be trusted to follow through with great results."

Vice President
Roseville, CA